Get ready to glitter, glow, and celebrate the Holidays! The Holly Dolly Parton Parade of Lights is rolling into Guerneville on December 5 starting at 7PM, bringing an unforgettable night of twinkling lights, festive floats, holiday cheer, and plenty of Dolly-inspired sparkle!
Pull out your rhinestones, cowboy boots, big hair, and biggest holiday spirit, and come watch Guerneville light up the night. Whether you’re a lifelong Dolly fan or just here for the holiday magic, this is one parade you won’t want to miss!
Mark your calendars, gather your crew, and get ready to make a little holiday magic, Dolly-style!
WHEN: December 5th, 2026 at 7:00pm on Main Street in Guerneville.
The event will start with the Tree Lighting on Friday the 4th, with the parade Saturday the 5th!
Our NEW Russian River Map & Directory is coming soon, and it’s the guide thousands of visitors will be using to decide where to shop, eat, sip, stay, and explore. Will they find you?
10,000 copies will be distributed throughout Sonoma County at hotels, restaurants, attractions, visitor centers, the airport, and more—plus a digital version will live on RussianRiver.com!
Every Chamber member receives a FREE directory listing.
⭐ Want to be the business people remember? Upgrade to an ad with your logo, photo, and message!
The Russian River Chamber of Commerce is looking for passionate community leaders to fill four open seats on our Board of Directors.
If you’ve ever wanted to help shape the future of our community—or know someone who would be a great fit—don’t miss this opportunity. Applications are now open, but only four seats are available!
Step up, make an impact, and help guide what’s next for the Russian River.
The Russian River Chamber of Commerce in Guerneville, California is a business association that supports and promotes local businesses in the Russian River area. Our mission is to enhance the economic vitality and quality of life in the region by promoting local businesses and connecting them with the community. We offer a range of services to our members, including networking opportunities, marketing support, and advocacy on behalf of local businesses. Additionally, we organize events and programs throughout the year to promote the Russian River area and help businesses thrive.
Our new membership and directory map is available. Download our brochure for a comprehensive guide to Guerneville and the greater Russian River area. Plan your visit before you arrive.
As part of our ongoing commitment to strengthening Sonoma County’s economy and supporting local business growth, we’re excited to share an important new opportunity for employers such as yourself to engage directly in developing our future workforce.
Experience the beauty and excitement of California's north coast at Casini Ranch Family campground. The Ranch, nestled on the historic Russian River is just minutes from fine wine tasting, ancient redwood groves, and the beautiful Pacific Ocean. Nestled along a scenic mile of the Russian River in Sonoma County, Casini Ranch is the perfect getaway for families looking to enjoy nature. Whether pitching a tent, parking an RV, or settling into a cozy cottage, you’ll find the perfect spot to unwind and make lasting memories. With activities for kids, modern amenities (including WiFi), and opportunities for endless outdoor adventures, we...
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